Cultural Tourism Research Methods

Cloth: 978 1 84593 518 4 / $140.00

  Published: August 2010  

Paper: 978 1 78064 229 1 / $75.00

  Published: January 2013  

Publisher: CABI
248 pp., 6 7/8" x 9 3/4"
58 b/w illus
The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.

Table of Contents:
Part 1: The Evolution of Cultural Tourism Research
1 Developments and Perspectives in Cultural Tourism Research
2 The Traditional Quantitative Approach. Surveying Cultural Tourists: Lessons from the ATLAS Cultural Tourism Research Project
3 A Comparison of Quantitative and Qualitative Approaches: Complementarities and Tradeoffs
4 Blurring Boundaries in Cultural Tourism Research

Part 2: Mixed Qualitative - Quantitative Approaches
5 The Cultural Destination Experience Audit Applied to the Tourist-Historic City
6 Combining Methods for the Study of Visitor Behaviour at the Hungarian Open Air Museum
7 Employing the Grand Tour Approach to Aid Understanding of Garden Visiting
8 Multi-Method Research on Ethnic Cultural Tourism in Australia
9 Tracking the Urban Visitor: Methods for Examining Tourists' Spatial Behaviour and Visual Representations

Part 3: Qualitative Approaches
10 An Application of Grounded Theory to Cultural Tourism Research: Resident Attitudes to Tourism Activity in Santiponce
11 Tales from the Field: Video and its Potential for Creating Cultural Tourism Knowledge
12 Using Photo-Based Interviews to Reveal the Significance of Heritage Buildings to Cultural Tourism Experiences
13 Measuring the Image of a Cultural Tourism Destination Through the Collage Technique

Part 4: Interdisciplinary Approaches
14 Ethnographic Research on Cultural Tourism: An Anthropological View
15 From Local to Global (and Back): Towards Glocal Ethnographies of Cultural Tourism
16 Assembling the Socio-material Destination: An Actor-Network Approach to Cultural Tourism Studies
17 Methods in Cultural Tourism Research: The State of the Art



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Reviews & Endorsements:
"...this book offers a meaningful application of mixed methods within the realm of cultural tourism and points to possible synergies and trade-offs. The dearth of comprehensive and innovative research applications in this field is impetus enough for such initiative."
- Deepak Chhabra, School of Community Resources and Development, Arizona State University, USA , Annals of Tourism Research
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See Tourism Studies catalog