Strategic Management in Tourism
Edition: 3

Paper: 978 1 78639 024 0 / $65.00
 
Published: February 2018  

Publisher: CABI
328 pp., 7 1/2" x 9 5/8"
Series: CABI Tourism Texts
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications.

Fully updated throughout, this new edition: covers forecasting, functional management, and strategic planning; includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity, and crisis management; and contains pedagogical features throughout such as learning objectives, questions, and case studies.

Now in its third edition and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Table of Contents:
Part I: Tourism Environment, Economic Development, Forecasting and Trends
1. The new business environment and trends in tourism
2. Futurecast applied to tourism
3. Future economic development in tourism
4. Tourism demand modelling and forecasting

Part II: Integrated Management in Tourism
5. Consumer behavior in tourism
6. Strategic creativity in tourism business
7. Strategic innovation in tourism business
8. Empowerment human resource management in tourism
9. Financial management in tourism
10. Technology management in tourism

Part III: Strategic Vision and Management in Tourism
11. Strategic thinking in tourism
12. Towards a new strategic paradigm
13. New performance measurements
14. Process-based management in tourism
15. International strategies in tourism
16. Crisis management and strategic implications

Part IV: New Business Ecosystems and Stakeholder-driven Strategy
17. Stakeholder engagement in tourism
18. Tourism authenticity
19. Tourism resources and sustainability
20. New strategic developments in tourism


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