Tour Operators and Operations
Development, Management & Responsibility

Paper: 978 1 78064 823 1 / $50.00
 
Published: December 2017  

Publisher: CABI
292 pp., 7 1/2" x 9 5/8"
tables & figures
The package tour is still a key component of the tourism sector, but recently, these packages have changed from the traditional "sand, sun, and sea" to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent economies of the world has been witnessed.

With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International cases studies are included throughout.

Table of Contents:
1: Introduction
2: The Package Holiday and the Rise of the Tour Operator
3: The Operating Environment
4: Product Development
5: Small and Medium-sized Tour Operators
6: Customer Service
7: Financial Planning: Pricing the Package
8: Tour Operators and Key Travel Regulations
9: Distribution (Place)
10: Marketing
11: Human Resources and Managing the Workforce
12: Crisis Management
13: Challenges and Issues: A Look Ahead


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Reviews & Endorsements:
"I am very, very impressed....the content flows beautifully and is therefore very easy to keep up with. The authors introduce, discuss and develop the main points with great clarity and consistently good supporting examples....this is a 'must have' text."
- Dr. Paul Fallon, Senior Lecturer in Tourism, Hospitality and Events, University of Central Lancashire
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