The Business of Plant Breeding
Market led Approaches to Plant Variety Design in Africa

Cloth: 978 1 78639 381 4 / $135.00
 
Published: December 2017  

Publisher: CABI
232 pp., 6 3/4" x 9 3/5"
color illus
The Business of Plant Breeding is the result of a study on demand-led plant variety design for markets in Africa, sharing best practices from private and public sector breeding programs worldwide that are applicable to improving tropical crops in Africa. The study was sponsored by the Australian Centre for International Agricultural Research, the Crawford Fund, and the Syngenta Foundation for Sustainable Agriculture. It was managed by the University of Queensland.

Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programs that will deliver new varieties to meet market demands.

The book:
- Brings together the experience of plant breeders around the world, representing universities, national plant breeding programs, regional and international agricultural research institutes, and private seed companies, showcasing how to respond to changing market demands
- Provides educational resource materials within each chapter
- Includes templates for use as planning tools by plant breeding programs for determining priority traits that meet market demands

An important read for professionals and students of plant breeding and genetics, this book is also a useful resource for anyone interested in developing and disseminating new, market-led technologies to increase productivity and profitability in tropical agriculture.

Table of Contents:
1: Principles of Demand-led Plant Variety Design, Paul Kimani
2: Visioning and Foresight for Setting Breeding Goals, Nasser Yao, Appolinaire Djikeng and Jonathan Shoham
3: Understanding Clients’ Needs, Pangirayi Tongoona, Agyemang Danquah and Eric Danquah
4: New Variety Design and Product Profiling, Shimelis Hussein
5: Variety Development Strategy and Stage Plans, Rowland Chirwa
6: Monitoring, Evaluation and Learning, Jean Claude Rubyogo and Ivan Rwomushana
7: The Business Case for New Variety Development, Rowland Chirwa