Service Quality in Leisure, Events, Tourism and Sport
Edition: 2

Paper: 978 1 78064 545 2 / $62.50
 
Published: January 2017  

Cloth: 978 1 78064 544 5 / $140.00
 
Published: January 2017  

Publisher: CABI
322 pp., 7 1/2" x 9 5/8"
color illus

Series: CABI Tourism Texts
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Fully updated and enhanced, it:

* Covers areas such as the experience economy, capacity management and service culture, as well as methods for
measuring quality and satisfaction.

* Includes numerous case studies to help students apply classroom-based theory to practice.

* Is packed with student-friendly pedagogy and full color illustrations throughout to enhance the learning experience.

Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.

Table of Contents:
Introduction

Part 1: Understanding the LETS Product
1: The LETS Experience Economy
2: Service Characteristics and the Nature of the LETS Product
3: Service Producers and Consumers: A Multidimensional Interface
4: Quality and Satisfaction Concepts

Part 2: Designing and Delivering Quality in the LETS Product
5: Service and Experience Design
6: Capacity Management
7: Service Culture
8: Business Improvement Through the Use of Quality Systems and Models

Part 3: Monitoring and Enhancing Quality in the LETS Product
9: Principles of Measuring and Monitoring Service Quality and Satisfaction
10: Measuring and Monitoring Service Quality and Satisfaction
11: Business Improvement Strategy: A Navigation Plan for LETS Professionals


Related titles:
Teachers - Request Exam Copy Sample Chapter

Share
Related Titles by Subject:
See Tourism Studies catalog